Your customers are talking about you online. And if you're not paying attention, those conversations are costing you money. Here's the hard truth: 67.7% of purchasing decisions are influenced by online reviews. That means roughly 7 out of 10 potential customers are checking what others say about you before they buy. And if what they find isn't great? They're gone. But here's the flip side, when you get this right, reviews become a revenue machine. The Numbers Don't Lie Let'

You're probably throwing money at Facebook ads, Google ads, email campaigns, and social media without knowing if they're working together. Sound familiar? Most businesses treat each marketing channel like a separate project. The result? Customers get confused messages, and you waste cash on duplicate efforts that don't connect. Here's the thing: omnichannel marketing isn't just a buzzword. When done right, it can boost customer lifetime value by 30% and keep 89% of your custo

After over 20 years in marketing and advertising across Vermont and New York's North Country, I've seen countless local businesses...